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WOMEN AND SUPER BOWL LIII

Women Empowerment in Super Bowl LIII

2/26/2019

0 Comments

 
By Nia Nelson, Junior

On February 3rd, 2019, the New England Patriots and Los Angeles Rams went head-to-head in the Super Bowl LIII televised to hundreds of millions. This year’s Super Bowl LIII took place at the Mercedes-Benz Stadium in Atlanta, home of the Falcons. This Super Bowl was, however, uneventful and very predictable to most people that tuned in to the game. It was the lowest-scoring game with a record of 13-3. The most notable play of the night was a 65-yard punt, the longest in Super Bowl history, by Johnny Hekker of the Rams. New England Patriots took the win and title of six-time Super Bowl Champions. Despite the loss for the Los Angeles Rams and the lack of exciting play, there were other performance and highlights of the Super Bowl LIII. Gladys Knight, Empress of Soul, kicked off the Super Bowl with her rendition of the “Star-Spangled Banner.” Pop band, Maroon 5 headlines the halftime show joined with rappers, Travis Scott and Big Boi to get the crowds riled up. Finally, the Super Bowl advertising included women featured in big advertisements.

The Super Bowl LIII commercials included some notable features from women such as Cardi B, Serena Williams, and Antoinette “Toni” Harris. Rapper, Cardi B, takes on the Pepsi Super Bowl commercial with Steve Carell and Lil Jon. She parades in the restaurant convincing customers that Pepsi is the better choice in beverage. Then, there was American professional tennis player, Serena Williams who advocates and influence people in the Bumble—an online dating app—commercial. Serena potently says, “So make the first move.” So to speak, it was more for women even though the Bumble app is for everyone. She makes a strong message referencing tennis by saying “the ball is in her court,” leading with we make the choice and have it our way with the Bumble app. Lastly, another favorite was Antoinette “Toni” Harris starring in the Toyota RAV4 Hybrid Super Bowl commercial. Toni Harris is an aspiring female NFL player. The commercial displays her athleticism, her accomplishments, her inspiration, and the challenges of being a female with the desire to be a great professional football player. The Toyota RAV4 Hybrid is compared to Toni’s abilities. Toni expresses, “I’ve never been a big fan of assumptions” and Toyota advertises they aren’t as well and yearns to “shatter perceptions" with the RAV4 Hybrid like Toni.

Super Bowl advertisements have been geared towards women these past years and have displayed more female presence. These commercial use female empowerment, beauty, and other marketing strategies to speak to the female audience.


Since there has been an increase in the number of women watching the Super Bowl, more advertisements cater to them as viewers.  According to Rob Sikowitz's article "Data Shows Women Paid More Attention to Super Bowl LIII Than Men" on Forbes​, as of 2018, 42% of football fans were females. There isn’t a number in percentage as of now how many women tuned in Super Bowl LIII, however it is still increasing. A report from metrics platform TVision Insights shows that women watched the entertainment and the commercials more than men in these past years and now the present.

So, the advertising giants are paying more attention to females when looking at their  presence in the Super Bowl advertisements. The significance of this is that in the past attention wasn’t paid to women as influencers; now, this is more evident through these momentous advertisement during the most watched United States Event:  the Super Bowl. Not to mention, March is Women’s History Month, a time to shine the spotlight on women’s contributions and the role women play.
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    Nia Nelson

    Contact: 
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    realnianelson16@gmail.com

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  • Home
  • December 2020
    • Ho Ho Holiday Movies Ranked
    • SPACE DOGGO: The One Adventure of Chris Snoop
    • More Than A Game
    • Op-Ed on Patriotism: The Difference Between Patriotism and Nationalism
    • The Root of All Bias
    • Adventures of Quarantine
  • Monthly Issues
    • November 2020 >
      • College Essay: There is no life without water
      • My Love Letter To All Lowerclassmen
      • Rainy Weather
      • The Fraud of Voter Fraud Accusations
      • #ValuesMatter: Citizenship
      • City Behind the Mountains
      • Spotlight on Literacy
    • October 2020 >
      • Tenant Movie Review
      • Hispanic Heritage Month
      • Dear Poet....
      • The Senior Struggle
      • ¡Viva LA Responsabilidad!
    • September 2020 >
      • How Do I Join The Coast Guard?
      • Values Matter: Respect
      • Teacher Check-In
      • A Short History on K12
  • Archives
    • Archives 2019-2020 >
      • May 2020 >
        • Senior Dedication A-L
        • Senior Dedication M-Z
        • A Letter from a Sophomore to Seniors
        • Dear Poet
        • Mother's Day Collage
      • April 2020 >
        • The Senior Section >
          • How Coronavirus Has Ruined Senior Year
          • Senior Picnic Review
          • For Every High School Senior
        • Personal Reflections >
          • Embarking on a New Journey at Home
          • A COVID-19 Journal
          • My Crazy Experience with Quarantine
          • I Am Not Endorsing Joe Biden
          • Inspiration Found in 10 Minute Stories
        • Internet Interviews >
          • Interview of Odette Albert (My Grandma)
          • A Quarantine Interview
        • Prescribed Poetry >
          • "Sleep Evaded"
          • "In Front and Behind the Veil of Change"
          • "Trapped"
        • The Middle School Corner >
          • Fictional Channel 20 News Interview
          • "Quarantine Fidgets"
          • A Glimpse into the Virus
          • My Quarantine Journal
          • Solidarity
        • The Values that Matter during COVID-19: Sympathy
      • March 2020 >
        • Malala Yousafzai: My Women's History Inspiration
        • An Excerpt of "Our Ethical America"
        • Primaries Update: The Road to 1,991
        • Scarlet: A Short Story
        • The History of St. Patrick's Day
        • Phoenix Flyer Horoscopes: April
        • March Letter from the Editor
      • February 2020 >
        • Kobe Tribute
        • The Corona Virus
        • Single on Valentine's Day Survival Guide
        • #NotAgainSU
        • My Mother, My Inspiration
        • February Letter from the Editor
      • January 2020 >
        • iPrep Survival Guide
        • Flaws of Tik Tok
        • The Women in My Life
        • Apocalyptic Wildfires
        • Miami's Best Affordable Experiences
        • January Letter From the Editor
      • December 2019 >
        • A Winter Poem
        • The Best Holiday Movies
        • Who Watches the Watchmen
        • New Year's Past
        • A Look into the ACT and College Board
      • November 2019 >
        • The Dark Truth About Black Friday
        • The Day of the Dead
        • iPrep and United Way
        • Throwback Thursday: iPrep's 10 Year Anniversary
        • Modern Learning
        • November Letter From the Editor
      • October 2019 >
        • "Miami Fall"
        • "Parasite" Movie Review
        • What Disney character resembles your faculty the most?
        • Presidential Quarterbacks
        • Hispanic Heritage Month
        • A 2019 Kind of Fear
        • October Letter From the Editor
      • September 2019 >
        • A Warm, Colorful, Sun-filled Autumn in Miami
        • A Look into iPrep's Colorful Club Rush
        • The Truth Behind Cinco de Mayo
        • "About Me"
        • Our First Scare
    • Archives 2018-2019 >
      • May 2019 >
        • The Transition of Power
        • iPrep's Night of Royalty
        • Why You Should Join Essay Competitions
        • Sophomore Year is a Beta Version of Junior Year
        • It's All About That Yearbook!
        • A Dante's Inferno Inspired Poem
      • April 2019 >
        • AP Prep Guide
        • Learning About My Korean Heritage
        • Become One With Your Fandom
        • #Unpopular Opnions
        • Langston Hughes Dedication
        • iPrep Scavenger Hunt
        • Sylvia Plath Inspired Poem
      • March 2019 >
        • Boss Women of Indomitable Spirit
        • π Day at iPrep
        • Poetry Month at iPrep
        • Dedication to Maya Angelou
        • Preparing for Poetry Month
        • Champions of Human Rights Advocacy
        • Middle School Corner >
          • The Importance Your Heart Plays
          • Homeless Awareness Follow-up
          • Purvis Young: Self-Taught Artist
      • February 2019 >
        • Black History: My Heritage and Culture
        • Reactive or Proactive?
        • The BEST Prep for the SAT and ACT
        • Female Empowerment in the Super Bowl
        • iSurvive iPrep: Second Edition
      • January 2019 >
        • Honoring the Legacy of MLK
        • Get in Touch with Culture
        • Celebrating MLK Day
        • An Easy Way to Build Your Vocabulary
        • Getting to Know Your House of Reps
        • iPrep Survival Guide
      • December 2018 >
        • Disco Night at iPrep
        • 2018: A Year to Pay Respect to Activism
        • The Piano Slam was Full of Crescendos >
          • Middle School Poetry Slam
        • Give Love on this Holiday Season
        • Middle School Corner >
          • National Impaired Driving Prevention Month
          • National Teenage Homeless Month Awareness
          • 8th Grade at The Wynwood Walls
      • November 2018 >
        • Let's Honor Them In A Different Way
        • National Adoption Awareness Month
        • 2018 Midterm Elections Were Closer Than A Snail's Race
        • Middle School Corner >
          • Midterm Mashup
          • Local Businesses in Miami
          • Teen Stress
        • The First Thanksgiving (Is Not What You Think)
        • Internship at the Frost
        • T.H.U.G. L.I.F.E.
      • October 2018 >
        • October is iPrep's Busiest Month?!
        • Teens Can Get Breast Cancer, Too
        • Events that Make Autumn a Reality
        • Swing into Fun!
        • Which Teacher Are You??
        • Newsflash: History is Gay
        • Middle School Corner >
          • Halloween Origins
          • Cultural Appropriation
          • Childhood Cancer Awareness
          • Depression Awareness
      • September 2018 >
        • You Won't Believe What's Happening This Month!
        • Your Teacher's Race Affects Your Learning
        • Where Do Your Monsters Hide?
        • Mi Pequeño País
        • How to Teleport to Cuba
        • New Way to Procrastinate?
        • Crises and Cultures
        • Mi Corazón, Mi Amor, My Home, Ecuador
      • August 2018 >
        • Advice for Freshmen
        • What's New?
        • Summer Academic Programs
        • Summer Employment
        • Middle School Tablets
        • Clubs @ iPrep
    • Archives 2017-2018 >
      • May 2018 >
        • Academic Reflection
        • From Your Editor
        • Guess That Senior Baby
        • Scholarship Thank Yous
        • Senior Activities Recap
        • Senior Advice
        • Senior Journey
        • Senior Reflection
      • April 2018 >
        • Alumni Advice
        • Day of Silence
        • Holocaust Remembrance Day
        • March For Our Lives
        • Miami Zine Fair
        • National Poetry Month
        • National Siblings Day
        • Poetry: Metaphors
        • Silver Knight Spotlight
      • March 2018 >
        • What is a Woman?
        • #MeToo
        • Silver Knight Spotlight
        • Women in Science
        • Women of Tomorrow
      • #iPrepStandsWithMSD >
        • Artistic Reactions
        • From the Editor
        • Informative Articles
        • Letters to Representatives
        • Middle School Responses
        • Opinion Pieces
        • Pain in Poetry
      • February 2018 >
        • Black History Month Poetry
        • Eva Williams Mack
        • GatorMUN Recap
        • GSA Weddings
        • Movie Review: Spirited Away
        • NBA All-Star Game
        • Senior Column: GradBash
        • Silver Knight Spotlight (February)
        • Super Bowl Sunday
      • January 2018 >
        • Affordable Arts in Miami
        • CodeArt Miami
        • Dr Martin Luther King Jr. Day
        • NEHS Literacy Challenge
        • New Year's Resolutions
        • Representation in Media
        • Senior Column: Acceptances & Expenses
        • Silver Knight Spotlight
        • Time's Up Movement
      • December 2017 >
        • Club of the Month: Model UN/Social Studies Club
        • iPrep Happenings: Junior Class Field Trip
        • Politics: Net Neutrality
        • Senior Column: Silver Knight
        • Sports: Miami Heat
        • World AIDS Day
      • November 2017 >
        • Black Friday History
        • Editor's Corner: Traditions
        • Memorable Thanksgiving Meals
        • National Adoption Awareness Month
        • Native American Heritage Month
        • No-Shave November
        • Senior Column: Applications
        • The Real History of Thanksgiving
        • Transgender Awareness Month
      • October 2017 >
        • Breast Cancer Awareness Month
        • Club of the Month: Robotics
        • Columbus Day
        • Harvest Festival
        • IT Movie Review
        • LGBTQ+ History Month
        • LGBTQ+ Poets
        • October Editorial
        • Red Ribbon Week
        • Senior Column
        • Sports
      • September 2017 >
        • Editor's Corner: September Editorial
        • iPrep Happenings: United Way
        • Senior Advice Column: Welcome Back
        • The Power of Twitter Fingers
        • My Cuban Heritage
        • An Afro-LatinX's Perspective
        • Havana and Miami's Musical Merge
        • Concert of a Lifetime: Coldplay
        • International Day of Peace
    • Archives 2016-2017 >
      • May 2017 >
        • Academic Signing Day 2017
        • Freshman Firsts
        • Junior Jubilance
        • Ms. Arnold's Retirement
        • Poetry Slam
        • Sophomore Success
        • Teacher Appreciation Week 2017
      • April 2017 >
        • Day of Silence
        • Earth Day
        • Miami Beach Gay Pride Parade
        • Senior Advice: College Acceptances
        • Why Study Abroad?
        • 9,700 Miles
      • March 2017 >
        • Dealing With Test Stress Anxiety
        • iPrep's Women Marchers
        • Wondrous Women
        • Pi-Ku Competition
        • Poetry Corner
      • February 2017 >
        • Articles
        • Who Inspires Me?
        • Lunch Date
        • Mini Biographies
      • January 2017 >
        • Articles
        • Staff
      • December 2016 >
        • Articles
        • Staff
      • November 2016 >
        • Articles
        • Staff
      • October 2016 >
        • Articles
        • Staff
      • September 2016 >
        • Articles
        • Staff
    • Archives 2015-2016 >
      • Editor's Choice
      • The Reel
      • Miami News OpEd
      • It's in the Game
      • The Artist Corner
      • iPrep Culture
      • World Report
      • Capturing the World
      • Teacher's Thoughts
  • Contact Us